Brand

Branding

Logo assets, usage guidance, and product color references for BackQuant.

Usage

Keep the mark clean, legible, and unmodified.

When using BackQuant brand assets, maintain proper spacing around logos, at least 20% of the logo height. Use white logos on dark backgrounds and black logos on light backgrounds.

Maintain aspect ratio when resizing. Do not stretch, distort, rotate, recolor, or place the logo on busy backgrounds. Do not remove BackQuant watermarks where present, including images taken from the BackQuant terminal.

Name

BackQuant is one word.

The brand name is always written as BackQuant with a capital B and Q. Use it when referring to the company, terminal, API, and library of trading tools.

Assets

Logos

Full white

Full black

Symbol white

Symbol black

Color

Product palette

These colors are reserved for product visuals, chart states, and data references. Keep marketing surfaces mostly neutral so the data remains the accent.

Core market colors

Positive

#00ff00

Negative

#ff0000

Oscillator range

Green 01

#33ff00fc

Green 02

#00ff0080

Green 03

#00ff003d

Cyan

#1dcaff4d

Orange

#e651004d

Red 01

#ff00004d

Red 02

#ff000080

Red 03

#ff0000